The “More Expensive” Myth, and what clients are actually paying for.
Let’s set the record straight on something we occasionally hear in the market: “CT Connections has more expensive service fees.”
Maybe we do. And we’re proud of it. Because what’s often missed is why.
Over the last few years, we’ve made a deliberate investment in the future of corporate travel; investing heavily in NDC capability, AI technology, servicing functionality and, most importantly, our people.
We employ experienced consultants at the top of their game, and we believe expertise should be fairly remunerated. Our consultants don’t work on commission structures. Instead, they focus on delivering policy-compliant solutions and outcomes in your best interests, not chasing incentives.
In an industry where business models can sometimes become blurred by supplier commissions and premium add-on revenues, transparency matters. We believe your agreed transaction fee should clearly reflect the service, expertise and partnership you receive.
We’ve also continued investing in NDC and other modern technology solutions that create real value for clients; from AI-powered booking innovation through Ello, to market-leading reporting and intelligence platforms designed to provide greater visibility and smarter decision making.
- Our clients avoid $12* per sector airline surcharges attached to legacy EDIFACT content (this equates to $24 on a domestic roundtrip airfare)
- We see up to 9%* airfare savings on selected NDC content
- There’s access to a minimum 45%* more fare opportunities than many larger competitors
This means that while parts of the broader TMC market remain at approximately 35% NDC adoption or less (and some providers continue delaying the investment required to operate effectively in this new environment), CT Connections is already delivering around 85% NDC deployment across our client base and 20+ airline carriers.
Because this isn’t simply about accessing content.
It’s about having the capability to service it properly.
And beyond NDC?
📈 97.06% – CTC’s client retention
📈 87.3% – our customer satisfaction
📈 90% – NPS score
📈 82% – staff satisfaction
🏆 2025 NTIA Winner of Most Outstanding Locally Owned TMC
So yes, if you compare service fees alone, you might see a difference.
But if you look at the complete picture (lower airfare costs, reduced surcharges, stronger technology, future-ready capability and travel experts continually developing new skills to deliver better outcomes), the value conversation becomes very different.
Because corporate travel isn’t just about the transaction fee.
It’s about the expertise sitting behind every booking.
We’re proud to continue helping clients navigate corporate travel with confidence, so get in touch with CT Connections today: [email protected]


