Meet Sharon Ho – The CT Connections Travel Group’s Head of Marketing

By 12 June 2018News

We are excited to have a new team member on board, Sharon Ho – Head of Marketing, the CT Connections Travel Group.  

With over 20 years of experience in marketing leadership positions, Sharon has in-depth proficiencies in advertising, communication, digital marketing, brand management, partnership collaborations, stakeholder management, media and public relation initiatives. Her past marketing and business development experience includes working in a variety of roles within both B2C and B2B service industries, with a key focus on tourism, hospitality & MICE industry.

Sharon’s previous work experience includes over ten years heading the Marketing division for a group of premium retreats in the Daylesford & Macedon Ranges Region in Melbourne, Victoria and a tenure at American Express Travel when she lived in London. She has also worked with Cathay Pacific Airways for three years and has a vast range of other service sector experience including Save the Children charity foundation in the UK and leading the marketing and account management division for a Melbourne based advertising agency.

Joining the CT Connections’ journey, here is what Sharon says: “I am very excited to be part of a group where so much of its values resonate with my professional and personal values. I regard individual diversity with high esteem. It is through diversity that we find new ideas and innovation, especially in marketing. Embracing it provides space for collaboration and connection. To be part of an organisation that genuinely welcomes and respects the importance of every individual connection (from customer to staff) and takes to heart in challenging itself in making every connection count, does set a good blueprint which inspires me and is a partnership that I want to be part of.”

What makes Sharon our ideal partner in the CT Connections journey ahead?

With her experience and passion in travel marketing and a sound foundation in services delivery industry, Sharon will utilise her data analytics proficiencies and marketing communication skills to create high-quality, relevant information, tools and packages which will fit well with our customer’s needs and meeting service excellence. Tapping upon her ability to assimilate information from all levels, Sharon will bring in her expertise and experience gained over the years in contributing towards a robust marketing platform and the ongoing success of the CT Connections Travel Group.

A dynamic workforce, what does Sharon enjoy doing outside work?

“Melbourne is full of art and cultural events. When I am not working, I love exploring its cutting-edge galleries and immersing myself in its dynamic cultural events from musicals to lively street festivals. They fuel my creative senses and bring much inspiration to both my personal and work life.  This passion of mine is also a perfect way to connect and relax with the family on weekends.

Whenever I get an opportunity to travel – I take off to see the world. From interstate travels within Australia to international destinations, travelling allows me to discover new things, dream big, recalibrate and return home with a fresh mind filled with ideas to explore and make into reality.”

You can reach out to Sharon Ho at Sharon.Ho@ctconnections.com.au

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